Online Marketing

Online marketing is an essential factor in any website’s success.

Simply putting a website online does not mean people will be able to find it unless you let them know about it in the first place.

There are many ways to raise the profile of your website - perhaps the most talked about and effective method is via SEM (Search Engine Marketing), but you should probably consider an overall marketing strategy, so that you use the web and the real world to their maximum potential.

Banner advertising

One of the oldest forms of online advertising - banners, when done properly, (and despite their ability to be terribly annoying when done badly) can be very effective. Banners can be a cost effective, quick response form of marketing that can be closely monitored to measure viewing and click-through rates.

Liquid Light can advise on the planning, design, placement and tracking of banner advertising campaigns.

E-mail campaigns

E-mail is a powerful and low-cost way to communicate with existing customers and visitors to your site. Your website can help you to build a mailing list, which would enable you to send one-off or regular newsletters to your visitors and customers.

Liquid Light can provide you with the tools to help you collect customers' email addresses via your website and then communicate directly with them as and when you need.

Marketing campaigns

Even when people know about your website, it's important to keep them coming back - a well thought out campaign that uses real world and online marketing can help to maximise exposure to your audiences. We've supported many clients' campaigns, by devising online competitions, polls, quizzes, banner ads, interactive games, tools, newsletters and more.