Antwords
Antwords is both a marketing consultancy and copywriting service set up by former director of Designate, Anthony Bullock.
The Brief
Liquid Light designed the original ‘words only’ website for Antwords and were now being asked to freshen it's online presence with new colours as well as giving it a quirky and playful personality. Ant wanted the new site to be equally charming and be able to help showcase the work in a more SEO (search engine optimization) friendly manner.
The Challenge
Antwords is all about words – the challenge was therefore to design a website that was pleasing to the eye without the use of imagery to showcase the work. To overcome this, shots of the end product of the copy were used to give more of a graphical representation.
The Result
After the reskin, Antwords now has a striking, quirky, clean and simple site with a flair of personality. Through the way the website was built it now performs well in SEO and its web presence in strengthened further by the blog capability of the site. With the blog, Ant now has the ability to present himself as a knowledge leader in the industry, further helping to attract interest in the site and ultimately Antword's services. A playful touch of a "word of the week" has been added to appeal to the word geek and overall the site has a more flexible capability to it enabling it to be steered in different directions.
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Testimonial
We have been impressed with Liquid Light’s understanding of our requirements, and this is why we chose them to create a website for our market-leading tax recruitment division. They are not only impressive in their implementation, but also their design and planning, which involved us throughout, meaning that our requirements and expectation were met and surpassed.. Liquid Light’s employees have on numerous occasions gone out of their way to assist us above and beyond the requirements. Therefore, their methodology, ability to listen, adapt and create high-quality solutions means they are good value for money. This is why we chose them over highly specialist recruitment website designers.