Ashmore Group

With a history of consistently outperforming the market, Ashmore Investment Management Limited is without doubt one of the world's leading emerging markets investment specialists.

This is reflected in an impressive list of Best Practice awards for the Ashmore team and numerous Performance awards for its funds.

The brief was to redesign the Ashmore website to better reflect the company’s high profile in its sector and provide a fresh and visually engaging look and feel for it's global audience

The key objectives of the site were to:

• Educate investors as to the benefits of emerging market investments, and their place within an investment strategy.
• Generate relevant leads by substantiating Ashmore as the best choice for emerging market investments.
• Provide existing investors with up-to-date investment information and market news.
• Provide a complimentary Ashmore PLC website with an Investor Relations communication channel.
• Empower Ashmore staff to manage and update their site with a Content Management System (CMS).

The Challenge

The real challenge within this project was to strike the balance between international compliance regulation and marketing.

• On one hand our job was to market Ashmore and its award winning Funds to potential clients.
• On the other, we had to restrict access to information, ensuring visitors were provided with appropriate disclaimers and individually vetting them prior to giving them access to detailed fund information.

Additionally, we needed to provide Ashmore with flexibility to manage the site themselves so that information remains relevant and can be changed to meet compliance guidelines.

The Result

A striking, clean design reflects Ashmore’s status as a global player and the Typo3 CMS allows Ashmore to keep the site up-to-date with all the latest information for both registered users and casual browsers. A Back Office allows Ashmore to manage user registrations and track users. Together this adds up to a highly effective website that integrates the best in design and functionality.

In particular, the Typo3 CMS offers Ashmore the ability to:

• Manage their website content without the knowledge of web technologies
• Publish access-controlled content to specific groups of users
• Handle a number of investor relations data feeds from external providers

Ultimately the Typo3 CMS empowers Ashmore to control and manage the content within their website.