Avicenna

Avicenna Centre for Chinese Medicine offers a variety of treatments, including Chinese herbal therapy, acupuncture, and Shiatsu for managing a wide range of acute and chronic conditions.

Visit the Avicenna website

The Brief

Liquid Light had previously been commissioned to do their first website and now Avicenna wanted a complete re-skin using their original content. Avicenna’s whole branding across the board had changed and they wanted their new website to capture this new look and feel in the redesign. They wanted the new website to be easy for them to populate and also for their users to be able to effortlessly access information within the site.

The Challenge

Due to the nature of the small niche target market set that LS Retail operate in, it was necessary to present information on the site in a way that is quick and easy for users to access. Liquid Light also had to be mindful of giving out enough information that would be useful to individuals, yet at the same time not alienate agents.

The designers at Liquid Light were set the challenge of creating a tactile approach through their design to transform what was known as a big corporate brand into an open and accessible organisation. The hand drawn elements required the application of a highly skilled illustrator to get this approach to work in the site, making it still practical and usable online.

The Result

The result is a light, sketchy, friendly site with personality and an open design, yet at the same time very firmly part of the Land Securities powerful brand. The site has a hand crafted, tailored feel. It provides an effective tool for getting information out quickly and effortlessly. Information can be approached from many different angles and a wide range of options are available to the user including up-to-date dynamic floor plans, retailer locations, regional information as well as richer demographic information about the area. The interactive maps help to personalise the site and overall the redefined site has better Search Engine Optimisation.

For Liquid Light it was an exciting project being able to take an old site, which at the time was cutting edge, and then reinvent and redefine the persona of it.