Bellwood Prestbury

Bellwood Prestbury is an independent global insurance and international employee benefits specialist. Their expert consultants help multinationals, companies with expatriate employees and individuals to find the best international cover, at the best possible value.

The Brief

Bellwood Prestbury wanted a re-design of their 7 separate websites that were each targeting different audience groups. 

They had a very strong identity of who they are as a company and were clear about the clean, professional image that they wanted to portray of their personal driven approach to their service.

The Challenge

In order to unite and strengthen Bellwood Prestbury’s web presence, Liquid Light devised a plan of merging their existing seven separate websites with the provision of a single site that would cater to key audience groups whilst providing dedicated landing pages for more specialist target audiences.

Devising the site architecture took a lot of thought and time to ensure that the site is able to attract and meet the expectations of all its different site audiences. Clear, succinct content was also needed, so Liquid Light commissioned Antwords to write tight content based on dedicated SEO strategy.

The Result

The result is a well-crafted, light, professional site that caters to all of Bellwood Prestbury’s different audience groups and clearly explains the breadth of services offered. The site’s intelligent architecture is able to steer the user through complex products as well as adding the benefit of cross-selling Bellwood Prestbury’s multi-service capabilities.

The design of the site has involved a bold move to steer away from the stereotypical corporate image to a more personal and professional look with the use of aerial view photography from around the world.  This helps emphasise Bellwood Prestbury’s global knowledge and the international scope of their business.  

Director of Liquid Light, Robert Day commented that “It has been an absolute pleasure to work with a client that had a clear vision of what they wanted from the start and were quick to provide feedback throughout the development of the project”.