Talk Direct

Talk Direct is the retail division of the FTSE 100 property giant Land Securities.

Land Securities set out to revolutionise the property market with Talk Direct - offering one of the UK’s largest retail property portfolios, direct to retailers and agents. Liquid Light was appointed to make it happen online.

Talk Direct asked Liquid Light to build a dynamic retail-orientated website, which would help Talk Direct to work closer with retailers and agents, by providing details of all current voids, shopping centres and future developments online.

The Challenge

Unique among the top six retained executive search practices worldwide, Ray & Berndtson works on a partnership model, with each country practice independently owned by its management. Whilst this infrastructure offers many benefits to its clients, it is a more complex proposition to market as each country is essentially a separate company with its own ideas and specialisms.

The key challenge of the redesign therefore was to communicate these benefits, whilst respecting and addressing the individual Marketing & Communications needs of each regional partner company. In order to achieve this, Liquid Light adopted its process called ‘Strategic Content Profiling’, a system which ensures the needs of all the potential audiences of a website are met. In this case, it involved meeting MDs all around the world, before developing the architecture or creating content.