Parasol

Parasol is one of the leading names in contractor and freelancer support, providing 100% compliant, tax-friendly support service for contractors and freelancers. 

Parasol’s services are designed to help members manage their financial affairs, expenses and invoicing whilst making sure they stay on the right side of the law - allowing them to enjoy as much of their hard-earned rewards as possible.

Liquid Light was approached to redesign the Parasol website in order to refresh their online presence and improve their client interaction by improving retention and operational efficiency.

The main objectives of the website were to:

• Instil confidence in the Parasol brand
• Emphasise the knowledge and experience of the organisation
• Differentiate Parasol through quality rather than quantity or price

The Challenge

Parasol provides services which require explanation to customers who may be put off by a perception of complexity - due to the financial nature of the services - or who may simply be unaware of the fact that that they need their services in the first place.

It was therefore imperative to look at ways in which they could more effectively communicate their services through their website and provide the right context to encourage for conversions.

The Result

The result is a stunning marketing site, which effortlessly communicates to the end user their services and how they can benefit from them.

The site includes news feeds, calculators, competitor comparisons and guides for both experienced and new clients.