Pharmagel

Beauty Republica commissioned Liquid Light to develop three websites for their brands and beauty salon – the first to launch is Pharmagel.

Pharmagel is a unique range of professional anti-aging & skin treatment cosmetics, which are developed to pharmaceutical standards utilizing the finest quality ingredients. The UK website was designed to sit next to the sister brand (soon to be launched) ‘SuperCover’ ensuring that visitors have a consistent and cohesive experience.

To design and build an e-commerce website that would support and develop the Pharmagel brand, providing an e-sales channel for the highly successful US cosmetic brand, which is distributed in the UK by Beauty Republica.

Naturally the design for this site was of utmost importance considering the fashion conscious target audience.

The Challenge

The key challenges in this project were:

• To design a website which combines sophisticated ecommerce functionality with an online marketing platform in a clean and elegant manner.
• To develop Pharmagels professional salon image, creating a more consumer-oriented brand.
• To create a framework for a number of brand sites to coexist, offering the visitors a more integrated experience.

The Result

Liquid Light has designed a beautiful website which offers sophisticated ecommerce functionality in a seamless and elegant manner.

Additionally Liquid Light has provided a framework which provides Beauty Republica with a cost effective solution for creating new sites, whilst also providing the end consumer with a more cohesive and integrated online experience.

"As beauty industry professionals we required a professional web company who 'knew their stuff'. We always look for specialist in their fields and found Liquid Light, a company we could share and bounce off ideas for our ultimate goal."

"Our brief was that style and elegance were paramount in the look and feel of our web sites yet functionality for the user would lead to the customers education and towards a easy shopping experience."

Ibs Ansari - Managing Director of Pharmagel