Supercover

Supercover is a highly successful range of cosmetics, originally developed for non-European 'problem' skins.

Due to the unique composition and quality of the ingredients, Supercover has broken out of its niche and become a product that is highly successful with both salons and professional make-up artists alike.

The Brief

Liquid Light was asked to design and build an e-Commerce website which would create an e-Sales channel for Beauty Republica, owners of the Supercover brand. The site also needed to develop the Supercover brand, positioning the cosmetic range within a more mainstream consumer market.

The Challenge

The key challenge with this project was to design a website which could evolve as the development entered different phases in its construction, from initial consultation though to opening ceremony.

The site had to strike a sensitive balance between consultative information and brand-orientated marketing content.

The Result

We created a beautiful hybrid website combining brand orientated Flash movies with accessibility compliant XHTML.

The website embodies the dynamic lifestyle image of ‘The Elements Livingston’, helping to define the public perception of the shopping centre well before the centre is built.

The website is powered by the award winning Content Management System (CMS) Typo3. Typo3 allows Land Securities and its development partners to manage the content within the site in a powerful multi-user environment.