Swiss Life - Group

Swiss Life is the number one provider of Insurance & mortgage solutions in Switzerland and one of Europe’s leading financial service companies.

The brief included a wide range of requirements:

• To improve the quality & overall experience visitors receive across all Swiss Life divisions
• To unify 39 separate websites, into a more cohesive online experience
• To generate significant cost savings via a group-wide content management system (CMS)
• To roll out the new Swiss Life identity online, defining the digital identity
• To deliver results to the business

The Challenge

The strategic challenge was to meet the needs of a large number of different audience groups throughout a number of regional divisions resulting in the rationalisation of 39 Swiss Life websites.

From a design perspective, the challenge was to create a group wide design that embodies the new brand and identity, whilst still allowing for regional differentiation and marketing capabilities.

The Result

The new website is delivering real world results in the form of improved visitor experience, cost savings and improved market perception – this is validated by the fact that the site keeps winning awards and acclaim:

• Awarded 'The most usable site ever tested' by usability experts, Soultank.
• The best investor relations website award by the Swiss Society of Investor Relations Agencies.
• The best insurance website award by “Cash” Magazine.