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Land Securities - BCSC Exhibition - Case Study
The British Council of Shopping Centres Exhibition is one of the most important annual events in the retail calendar. It is an opportunity for companies like Land Securities to showcase their property and services directly to decision makers in the retail industry.
The Brief
Liquid Light was charged with creating an interactive kiosk that would control a scaled map of the UK. Relevant shopping centres and developments would light up in response to visitor's choices, whilst also driving a 50" plasma screen displaying additional dynamically information.
Liquid Light was also asked to develop a number of motion graphic animations that could be displayed on the various plasma screens located within the stand.
The Challenge
The principle challenge with this project was the creation of an interactive touch screen kiosk in isolation from the physical environs of the stand. The interface would need to simultaneously control a lighting rig and the content on the plasma screens. All the components needed to come together for testing only 3 days before the final show so it had to work correctly first time.
The Result
Naturally, everything ran smoothly on the day and all the separate components integrated beautifully together. The result was an exquisite exhibition stand that was very well received by both Land Securities and visitors alike.
A finishing touch involved creating an animated version of the Land Securities logo that was projected onto the surrounding walls.
