The Journal of Chinese Medicine - Case study

The Journal of Chinese Medicine (JCM) is the foremost English language publication devoted to the whole field of traditional Chinese Medicine.

The Brief

JCM asked Liquid Light to redesign and redevelop an entirely new e-Commerce website that supports and promotes the Journal. The website also needed to provide a number of e-Shops where students, practitioners and the general public can purchase a wide variety of related products.

The Challenge

The challenge with this project was to strike a balance between the needs and reputation of the JCM Journal, whilst still developing an elegant and easy-to-use e-Commerce website. Although the website features a lot of e-Commerce functionality, it was important to protect and strengthen the Journal’s professional reputation, and not seem to over sell. The site also needed to provide access to a vast amount of related information and content including nearly all of JCM’s 25-year archive of published articles.

The Result

The result is a beautifully designed, usable and easy-to-update website that effectively promotes the journal and all products for sale on the website without seeming to ‘hard sell’. The site has proved very popular with users. Naturally, the site is also W3C compliant.

Testimonial

Working with Liquid Light we have been impressed with their professionalism and ability to grasp the fundamentals of a very complicated brief including working with 2 companies and integrating an existing site.

The end result has surpassed our expectations in terms of design, functionality, and usability. When there have been problems Liquid Light have always been there to resolve them and the response from our customers has been uniformly favourable.

Martin Powell
JCM

Testimonial

We approached Liquid Light to discuss a planned major expansion of the existing Journal of Chinese Medicine website. At that stage we considered them as only one option and were planning to approach other companies.

After our first meeting, however, we decided to see the project through with Liquid Light. Their understanding of our needs, their thoughtfulness and professionalism convinced us we could not have approached anyone better.

This impression has been reinforced and amplified by our experience of working with Liquid Light through to completion of the project.

They took our not always clear ideas and concretised them into what we believe is a shining example of how a website should be. They continually went one step further than we expected in ensuring clear and attractive design, front and back end ease of use, and seemed to take on the job almost as a labour of love, refining and improving many aspects of the site after it could have been said to be completed.

A slight haziness on meeting the deadline apart, I could not praise them highly enough.

As far as price is concerned, although their initial quotation was somewhat higher than we expected, I now realise we have received exceptional value and believe that another company might have charged us twice as much.

I would be happily to verbally confirm this opinion with anyone who is considering Liquid Light for their website project.

Peter Deadman
JCM

Link

 www.jcm.co.uk