Award winning website design agency
Latitude – Case Study
Latitude is one of the UK’s leading Search Engine Marketing companies. They work with many of the UK’s top FTSE 100 companies.
Latitude (formally Corporem Global) asked Liquid Light to develop an attention grabbing movie for their exhibition stand at the Online Marketing Show in London.
The Brief
Create two animated movies that would attract visitors to Latitude's stand at the Online Marketing Show. The movies were to use animated motion graphics to introduce Latitude's new identity and add dynamism to their stand. Ultimately the prime objective was to encourage dialogue visitors to the exhibition.
The Challenge
To deliver the entire project in just one week - this included producing two separate movie sequences, a bespoke soundtrack and a customisable screensaver. Due to the short deadlines, artwork and content were also in short supply, however the movies still needed to attract visitors and enable Latitude to stand out from 40 competing exhibitors.
The Result
Liquid Light delivered two attention-grabbing movies (produced in Adobe After Effects) that successfully introduced Latitude's new identity and supported the sales team at the show. Not only did Liquid Light meet the tight deadline but they also developed a stunning, customisable screensaver, which enabled the team to update text on the fly at the show.
The ROI was immediately evident - the outcomes included:
- More leads and possible business opportunities generated than ever before.
- £2.3 Million of contracts were signed at the show.
Testimonial
“The success which Liquid Light helped us achieve at this show speaks for itself – we were amazed at the speed in which Liquid Light managed to respond to our tight deadline.
Liquid Light helped us to bring Latitude's new identity into the real world, and have impressed us with their creativity, attention to detail and ability to deliver.
We look forward to working with Liquid Light in the future.”
Paul Doleman
Latitude
