Land Securities - The Right Mix cocktail mixing viral game - Case Study

Land Securities Retail wanted to develop a fun, follow up to an invite to their exclusive cocktail party. Its main purpose was to act as a reminder to guests to come to the event, whilst also providing some light-hearted entertainment.

The Brief

Land Securities asked us to come up with a Flash game that would allow their guests to mix a 'perfect' cocktail, where they could not only try to make the best Cosmopolitan, but also enter a competition to win a case of Champagne.

Hints

To get the highest scores, you need to try and mix a classic cosmopolitan (there are many recipes online). Quantities can make all the difference. Don't forget the lemon garnish! Highest points are often in the 9,000 range although true professionals have been known to get over 10,000!

The Challenge

From the outset, we knew that the game had to be cocktail related, light hearted & fun and of course it needed to be something playable and memorable, creating a talking point at the actual party.

The Result

The result is a fun, irreverent game which allows players to attempt to mix the 'perfect cosmopolitan' - the fun comes when the barman, Miguel tastes your concoction, with a number of hilarious reactions...

We found that most players spent time not only trying to perfect their mixing skills (so that they could win the prize), but that they also had just as much fun trying to poison the barman eliciting as many responses as possible.

The ultimate result of this games success is that:

• The Cocktail evening had a great turn out - the reminder worked and lots of people turned up (and incidentally talked about the game)
• The Game was considered so good that it quickly went viral. With this only being sent to a select audience, it quickly got passed around.

The game currently gets approximately 6,000 unique visits per day - In December we received over 112,000 unique visits and for January we have had approximately 150,000 unique visits. The game has accounted for over 320 Gbytes of downloaded data in a December and January alone.

If you'd like to find out how viral marketing campaigns can help your brand or website, call Rob or Finn on +44 (0) 8456 58 88 35

Thanks

To Plug-in Media for their invaluable contribution to this great game.

To Marc Mitchell for the fabulous soundtrack.