Supercover - Case Study

Supercover is a highly successful range of cosmetics, originally developed for non-European 'problem' skins. Due to the unique composition and quality of the ingredients, Supercover has broken out of its niche and become a product that is highly successful with both salons and professional make-up artists alike.

The Brief

Liquid Light was asked to design and build an e-Commerce website which would create an e-Sales channel for Beauty Republica, owners of the Supercover brand. The site also needed to develop the Supercover brand, positioning the cosmetic range within a more mainstream consumer market.

The Challenge

The challenge was to design an e-Commerce website which was part of a family of websites. The Supercover website had to function in exactly the same way as the website of it's sister brand, Pharmagel, whilst retaining it's own distinct persona.

The Result

Liquid Light designed a beautiful website which offers sophisticated e-Commerce functionality in a seamless and elegant manner. The company has provided a framework for creating new e-Commerce sites cost-effectively, allowing Beauty Republica to provide visitors with an integrated online experience.

Testimonial

"As beauty industry professionals we required a professional web company that “new their stuff”. We always look for specialist in their fields and found Liquid Light, a company we could share and bounce off ideas for our ultimate goal.

Our brief was that style and elegance were paramount in the look and feel of our web sites yet functionality for the user would lead to the customers education and towards a easy shopping experience.

Liquid Light consulted on a level beyond my expectations to meet our criteria which to them was a standard service but to us was welcome and valued guidance.

We are looking to work with Liquid Light in the near future for our other projects!"

Ibs Ansari
Marketing Manager

Link:

 www.supercovermakeup.com