Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.
I didn't see Espen Brunborg talk at this year's Reasons to conference, but my colleague Matt did - he came back to the studio and sent me a link to this screen in Brunborg’s presentation, showing two conflicting sets of values that are attributed to ‘good’ design and it immediately made me think of the accusations that seems to becoming louder in our industry: that User Experience (UX) methodology is homogenising design and the use of conventions and patterns is knocking out innovation and creativity in web design.
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