Blog

We all want a gorgeous website, but the reality is that sexy design/styling is not a measurement of the website’s success. Ultimately as both website designers (or owners), we really need to focus on the measurement criteria for tracking the website’s success.

You invest a great deal of time, effort and budget on your website, but how do you know if it's well spent? Proving ROI is key to measuring success.

We’re constantly bombarded from so many different social media channels, it’s hard to keep up. It’s easy to think that as a business you need to be visible on all of them, but do you?

Social Media is largely seen as being ‘free’...

Things have come along way with Social Media, and with so many channels to choose from. There are the more obvious mediums like Facebook and Twitter, to the more niche platforms like Pinterest and Vine, there are some great examples of organisations that are doing it really well.

Ever opened up Photoshop or a browser to start a new design only for inspiration to desert you? Often the problem is that you’ve moved onto this stage before laying the groundwork.

Might adding your Twitter feed to your website actually be a bit of an 'own goal'?

Thanks to the wonder that is website analytics, we now have a wealth of data on every visitor to our websites. But with so much information at our fingertips are you seeing the wood for the trees?

A few weeks ago Getty images decided to open the doors to over 35 million of its images for people to use for free. Now that the dust has had time to settle, what are the implications and opportunities?

Most organisations are investing in social media to some extent or another.  For some it’s the occasional tweet or Facebook update, for others, in-depth, cross-channel marketing campaigns, using a whole variety of social media tools.  But the same question applies to both - is anyone listening?  And if so, how do you know?

Internet privacy is a hot topic in the news these days. While the web was created fundamentally to share all information with everyone, its increased use in daily life has meant that this idealistic view of information access does not always fit exactly with people’s requirements.

As the world gets smaller it’s not only large international companies that need to think about offering their website in more than one language. Small business have the opportunity to reach more markets than ever before.

The core principal of this waterfall process makes perfect sense. So how is it that projects can still go horribly wrong? Is it lack of experience? lack of ability to deliver what the client wants? Difficult clients? Or just the nature of the beast?

It's one of those invoices you never want to receive - an image library demanding payment for an image you didn’t realise had been used. By then its too late, the picture has spread far and wide.

Video is a great way of adding rich, unique content to a web site but large files can also be a risk if stored on the same server as the site. To ensure videos run smoothly without effecting performance we take a look at how to host them in the Cloud.

Running a website is a lot like running a ship...sort of. In this article I outline some often-overlooked, basic, yet essential rules to keep your site ship shape.

Marketing is crucial to any organisation and Internet marketing should be part of any marketing mix. There aren’t many marketing channels with the speed, efficiency and reach of the internet.

When planning your marketing strategy...

The first attraction to visitors might be visual, but it’s the sparkling conversation that will keep people coming back for more.

Our guest blogger - Tom Foulkes explores the need for all companies looking to engage on social platforms to find their ‘Content Generator’.

The theory that underpins this is something I call the ‘Content Metabolic Rate’ (CMR)....

'Social Media' – a buzz word that is all the rage at the moment. But what is it exactly ? is it mostly about Facebook and Twitter ? or is there more going on ? how does it effect me or my organisation ?

In this article we will have a look at the many diverse and sometimes surprising areas that social media could be said to touch upon.

We are frequently asked by our clients, how they can use Social Media more effectively to raise awareness for their cause or business objective. Here's a quick Beginners Guide to help those that are starting out.