Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
How can you measure "quality" in a website using Google Lighthouse, and what are the tangible benefits for your business or organisation.
Title tags and meta descriptions are important because they’re typically the first encounter that a user has with your site when they perform a Google search. Having a compelling, well written meta title and description is informative for the user and can have a positive impact on the page’s click through rate (CTR).
Configuring Google Search Console data in Google Analytics is quick and easy. Follow our step-by-step guide.
Although AEM and Sitecore both share powerful features, there are a number of reasons you might want to consider an alternative content management system for your website.
Understand how your website users’ needs are changing due to covid-19 and optimise your content to match.
Cloudflare is a service which, among other things, provides a CDN (Content Delivery Network), firewall, and performance layer for your website. It has plenty of paid upgrades and features and is a developer’s dream, but what advantage does it have for you to put your website “behind” Cloudflare and how does it work?
For many organisations, the company website is used by staff on a daily basis as a go-to resource – which may well be exactly as you'd hoped – however, when it’s also the main marketing tool and a key measure of engagement with your desired audience, it becomes necessary to separate this internal traffic from visitor analytics so that the visitor data is not skewed.