Blog

Real knowledge is to know the extent of one's ignorance

We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.

UI Prototyping - which level of fidelity should you go for?

Prototyping is an essential part of a design process, it allows us to view the big picture of a design and reiterate our ideas rapidly, finding issues and fixing them before expensive development begins.  However, upon...

Understanding the difference between brand and corporate identity.

We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand story, instead giving a set of logo usage guidelines?

Why is colour so complicated?

Why is colour so complicated?

After a recent deep-dive, I wanted to share a few of the more interesting points I picked up about colour and how it works between print and screen.

Brand frameworks: Creating and managing a coherent brand strategy

Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...

8 simple steps to writing an effective design brief

A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.

5 essential points to remember, when defining your USP

Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.

Did the Wordpress theme kill web design?

Web design is rapidly being commoditised....so what role is left for the designer....has the Wordpress theme replaced them?

Branding banks - austerity and the rise of the banking startup

In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.

Why we need to challenge our design tools & assumptions

Powerful new CSS advancements have resulted in a fundamental shift in what can be achieved efficiently. This affects everything from the ground up; from our design tools to our way of thinking.

The problem with design briefs

A well-written design brief is the cornerstone of any design project, and yet it can be surprisingly difficult to write one that actually helps the designer.

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