Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
This is a practical guide for those of you who use Campaign Monitor, MailChimp or Dotmailer to manage your marketing contacts. It assumes that you have a signup form which was previously single opt-in (no confirmation emails sent) and without any other record of marketing preferences.