Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!
We all want a gorgeous website, but the reality is that sexy design/styling is not a measurement of the website’s success. Ultimately as both website designers (or owners), we really need to focus on the measurement criteria for tracking the website’s success.
You invest a great deal of time, effort and budget on your website, but how do you know if it's well spent? Proving ROI is key to measuring success.
We’re constantly bombarded from so many different social media channels, it’s hard to keep up. It’s easy to think that as a business you need to be visible on all of them, but do you?
Social Media is largely seen as being ‘free’...
Things have come along way with Social Media, and with so many channels to choose from. There are the more obvious mediums like Facebook and Twitter, to the more niche platforms like Pinterest and Vine, there are some great examples of organisations that are doing it really well.
Ever opened up Photoshop or a browser to start a new design only for inspiration to desert you? Often the problem is that you’ve moved onto this stage before laying the groundwork.
Might adding your Twitter feed to your website actually be a bit of an 'own goal'?
Thanks to the wonder that is website analytics, we now have a wealth of data on every visitor to our websites. But with so much information at our fingertips are you seeing the wood for the trees?
A few weeks ago Getty images decided to open the doors to over 35 million of its images for people to use for free. Now that the dust has had time to settle, what are the implications and opportunities?
Most organisations are investing in social media to some extent or another. For some it’s the occasional tweet or Facebook update, for others, in-depth, cross-channel marketing campaigns, using a whole variety of social media tools. But the same question applies to both - is anyone listening? And if so, how do you know?