Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
Using Google Analytics to monitor your website’s success is a great way to see what’s working and gather vital information about your site visits, but more and more we are hearing about the trouble caused by spam referrals...
Google Analytics can provide some fantastic statistics for your website and give you a great idea of who is visiting your website, where from, how etc. However, one thing that keeps cropping up recently is the amount of spam...
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!
We all want a gorgeous website, but the reality is that sexy design/styling is not a measurement of the website’s success. Ultimately as both website designers (or owners), we really need to focus on the measurement criteria for tracking the website’s success.
We’re constantly bombarded from so many different social media channels, it’s hard to keep up. It’s easy to think that as a business you need to be visible on all of them, but do you?
Social Media is largely seen as being ‘free’...
Things have come along way with Social Media, and with so many channels to choose from. There are the more obvious mediums like Facebook and Twitter, to the more niche platforms like Pinterest and Vine, there are some great examples of organisations that are doing it really well.
Might adding your Twitter feed to your website actually be a bit of an 'own goal'?