Blog

Real knowledge is to know the extent of one's ignorance

We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.

How can I verify my Google Event Tracking is working?

Validating your Google Event tracking is working can be a tricky business. This blog post walks you through checking the data being sent to Google Analytics, so you can verify the information is correct.

How can I score 100 on Google PageSpeed Insights?

PageSpeed Insights (PSI) is a tool developed by Google to rank the speed of your website. There are a few things it doesn’t look out for, such as code validation or usability but it’s a good starting point at getting your site up...

What does Google look for in my article: Headlines & Titles

This is the first post in a series which will be looking at exactly what Google looks for in your article and focusing on how you can utilise these things to include your keywords and engage your readers.

Crawler Spam Referrals: How to filter them out from Google Analytics

Crawler Spam Referrals: How to filter them out from Google Analytics

Using Google Analytics to monitor your website’s success is a great way to see what’s working and gather vital information about your site visits, but more and more we are hearing about the trouble caused by spam referrals...

Ghost Spam Referrals: How to filter them out from Google Analytics

Ghost Spam Referrals: How to filter them out from Google Analytics

Google Analytics can provide some fantastic statistics for your website and give you a great idea of who is visiting your website, where from, how etc. However, one thing that keeps cropping up recently is the amount of spam...

Why an increase in bounce rate in GA might not be something to worry about

Why an increase in bounce rate in GA might not be something to worry about

Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!

Measuring your website's success

Measuring your website's success

We all want a gorgeous website, but the reality is that sexy design/styling is not a measurement of the website’s success. Ultimately as both website designers (or owners), we really need to focus on the measurement criteria for tracking the website’s success.

How do I know if my website 'works'?

How do I know if my website 'works'?

You invest a great deal of time, effort and budget on your website, but how do you know if it's well spent? Proving ROI is key to measuring success.

I need to be on every Social Media platform, right?

I need to be on every Social Media platform, right?

We’re constantly bombarded from so many different social media channels, it’s hard to keep up. It’s easy to think that as a business you need to be visible on all of them, but do you?

Social Media is largely seen as being ‘free’...

Great examples of Social Media campaigns

Things have come along way with Social Media, and with so many channels to choose from. There are the more obvious mediums like Facebook and Twitter, to the more niche platforms like Pinterest and Vine, there are some great examples of organisations that are doing it really well.

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