Blog

Real knowledge is to know the extent of one's ignorance

We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.

Ghost Spam Referrals: How to filter them out from Google Analytics

Ghost Spam Referrals: How to filter them out from Google Analytics

Google Analytics can provide some fantastic statistics for your website and give you a great idea of who is visiting your website, where from, how etc. However, one thing that keeps cropping up recently is the amount of spam...

Why an increase in bounce rate in GA might not be something to worry about

Why an increase in bounce rate in GA might not be something to worry about

Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!

Measuring your website's success

Measuring your website's success

We all want a gorgeous website, but the reality is that sexy design/styling is not a measurement of the website’s success. Ultimately as both website designers (or owners), we really need to focus on the measurement criteria for tracking the website’s success.

How do I know if my website 'works'?

How do I know if my website 'works'?

You invest a great deal of time, effort and budget on your website, but how do you know if it's well spent? Proving ROI is key to measuring success.

I need to be on every Social Media platform, right?

I need to be on every Social Media platform, right?

We’re constantly bombarded from so many different social media channels, it’s hard to keep up. It’s easy to think that as a business you need to be visible on all of them, but do you?

Social Media is largely seen as being ‘free’...

Great examples of Social Media campaigns

Things have come along way with Social Media, and with so many channels to choose from. There are the more obvious mediums like Facebook and Twitter, to the more niche platforms like Pinterest and Vine, there are some great examples of organisations that are doing it really well.

Avoid creative block when designing for the web

Avoid creative block when designing for the web

Ever opened up Photoshop or a browser to start a new design only for inspiration to desert you? Often the problem is that you’ve moved onto this stage before laying the groundwork.

What's the value of putting Twitter on your homepage?

Might adding your Twitter feed to your website actually be a bit of an 'own goal'?

Data, data everywhere

Thanks to the wonder that is website analytics, we now have a wealth of data on every visitor to our websites. But with so much information at our fingertips are you seeing the wood for the trees?

Free Getty Images?

A few weeks ago Getty images decided to open the doors to over 35 million of its images for people to use for free. Now that the dust has had time to settle, what are the implications and opportunities?

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