Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
For many organisations, the company website is used by staff on a daily basis as a go-to resource – which may well be exactly as you'd hoped – however, when it’s also the main marketing tool and a key measure of engagement with your desired audience, it becomes necessary to separate this internal traffic from visitor analytics so that the visitor data is not skewed.
When I say name a ‘search engine’ what comes to mind? Google? Bing? Yahoo? Now why this might be the top three for a large percentage of countries in the world, this is not the case for many others. Take China for example, their number one search engine is Baidu with approximately 61.6% of the market - ever heard of it?
The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.
Video content is taking the World by Storm, we take it for granted and we see it everywhere. On Facebook, Netflix, even Twitter, but in web design it's still relatively underused. today I'm going to talk to you about 4 ways you can enhance your website using video.
This is a practical guide for those of you who use Campaign Monitor, MailChimp or Dotmailer to manage your marketing contacts. It assumes that you have a signup form which was previously single opt-in (no confirmation emails sent) and without any other record of marketing preferences.
As a website owner, GDPR is probably scaring you, so the question is is Google Analytics GDPR compliant?