Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
Most organisations are investing in social media to some extent or another. For some it’s the occasional tweet or Facebook update, for others, in-depth, cross-channel marketing campaigns, using a whole variety of social media tools. But the same question applies to both - is anyone listening? And if so, how do you know?
Internet privacy is a hot topic in the news these days. While the web was created fundamentally to share all information with everyone, its increased use in daily life has meant that this idealistic view of information access does not always fit exactly with people’s requirements.
Our guest blogger - Tom Foulkes explores the need for all companies looking to engage on social platforms to find their ‘Content Generator’.
The theory that underpins this is something I call the ‘Content Metabolic Rate’ (CMR)....