Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
With user habits and business objectives constantly changing, user journeys are a fantastic way to analyse a website from a new perspective and highlight large and small improvements that will directly enhance the experience of users trying to complete specific tasks online.
Trello is a great tool which lets you easily manage projects. Ranging from websites to weddings, Trello helps you create tag and move cards. At Liquid Light, we use Trello to keep track of our marketing output - this blog explains how.
There are many things that on the surface might not seem important. It’s only by thinking about these on a daily basis that their significance becomes apparent.
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!