Blog

Real knowledge is to know the extent of one's ignorance

We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.

Your website - running a tight ship

Running a website is a lot like running a ship...sort of. In this article I outline some often-overlooked, basic, yet essential rules to keep your site ship shape.

Marketing Trends

Marketing is crucial to any organisation and Internet marketing should be part of any marketing mix. There aren’t many marketing channels with the speed, efficiency and reach of the internet.

When planning your marketing strategy...

Content creation - what you say matters

The first attraction to visitors might be visual, but it’s the sparkling conversation that will keep people coming back for more.

How to transform your workforce into a HUGE social content generator

Our guest blogger - Tom Foulkes explores the need for all companies looking to engage on social platforms to find their ‘Content Generator’.

The theory that underpins this is something I call the ‘Content Metabolic Rate’ (CMR)....

Social Media and its uses

Social Media and its uses

'Social Media' – a buzz word that is all the rage at the moment. But what is it exactly ? is it mostly about Facebook and Twitter ? or is there more going on ? how does it effect me or my organisation ?

In this article we will have a look at the many diverse and sometimes surprising areas that social media could be said to touch upon.

Starting out with Social Media?

Starting out with Social Media?

We are frequently asked by our clients, how they can use Social Media more effectively to raise awareness for their cause or business objective. Here's a quick Beginners Guide to help those that are starting out.

Twitterpower: Companies beware and be-wise

Twitterpower: Companies beware and be-wise

It's hard to escape stories in the papers or on television about the way social media such as Twitter is effecting day to day life: from defying court injunctions to releasing gagged information, to helping organise revolutions in repressive regimes. How then is this new medium impacting on businesses?

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