Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
Our guest blogger - Tom Foulkes explores the need for all companies looking to engage on social platforms to find their ‘Content Generator’.
The theory that underpins this is something I call the ‘Content Metabolic Rate’ (CMR)....
'Social Media' – a buzz word that is all the rage at the moment. But what is it exactly ? is it mostly about Facebook and Twitter ? or is there more going on ? how does it effect me or my organisation ?
In this article we will have a look at the many diverse and sometimes surprising areas that social media could be said to touch upon.
It's hard to escape stories in the papers or on television about the way social media such as Twitter is effecting day to day life: from defying court injunctions to releasing gagged information, to helping organise revolutions in repressive regimes. How then is this new medium impacting on businesses?