Blog

Real knowledge is to know the extent of one's ignorance

We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.

4 simple steps to defining your elevator pitch

4 simple steps to defining your elevator pitch

The importance of a well defined elevator pitch is critical to helping you to communicate your USP’s, however this can be (for some companies) a tricky one to define.

Inter-Agency Communication: How to work with multiple agencies and get the best results

Inter-Agency Communication: How to work with multiple agencies and get the best results

Employing multiple agencies can be noisy, but there are benefits to using them. At Liquid Light we have had the experience of working with several agencies on various projects, so how do you make it work to get the best out of your agencies?

Let's drop IE8

Let's drop IE8

Support for the browser is soon coming to an end. What does that mean for you and your website?

What is IP warm up and why is it important?

What is IP warm up and why is it important?

Warming an IP address is the name given to the process that is used to build a good reputation for your IP address. The process involves sending regular but small email campaigns over a period of time and gradually increasing the volume of emails as ISPs begin to form a positive reputation for your IP address.

A client guide to optimising page speed

We live in a world of instant gratification, where nobody likes to wait or queue up for anything. Thankfully, no waiting is required in becoming a page speed guru!

Will Chidlow

How should I improve my website?

Websites are ever-changing and evolving but how do you best approach these improvements?

How to give effective feedback to your designer, and get results that truly deliver.

How to give effective feedback to your designer, and get results that truly deliver.

This article draws on the Liquid Light teams joint experience of working within different sectors and focuses on providing some tips and guidelines that we have found helpful when receiving design feedback.

How do I know if my website 'works'?

How do I know if my website 'works'?

You invest a great deal of time, effort and budget on your website, but how do you know if it's well spent? Proving ROI is key to measuring success.

Does it matter if users need to  scroll?

Does it matter if users need to scroll?

A large proportion of people in the web design industry are of the opinion that it isn’t an issue if people need to scroll to see content and images. Why is it then that this seems to be a big issue for clients who will often feedback that they don’t get to see enough of a “design” without scrolling?

I need to be on every Social Media platform, right?

I need to be on every Social Media platform, right?

We’re constantly bombarded from so many different social media channels, it’s hard to keep up. It’s easy to think that as a business you need to be visible on all of them, but do you?

Social Media is largely seen as being ‘free’...

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