Blog

The importance of a well defined elevator pitch is critical to helping you to communicate your USP’s, however this can be (for some companies) a tricky one to define.

Employing multiple agencies can be noisy, but there are benefits to using them. At Liquid Light we have had the experience of working with several agencies on various projects, so how do you make it work to get the best out of your agencies?

Support for the browser is soon coming to an end. What does that mean for you and your website?

Warming an IP address is the name given to the process that is used to build a good reputation for your IP address. The process involves sending regular but small email campaigns over a period of time and gradually increasing the volume of emails as ISPs begin to form a positive reputation for your IP address.

We live in a world of instant gratification, where nobody likes to wait or queue up for anything. Thankfully, no waiting is required in becoming a page speed guru!

Websites are ever-changing and evolving but how do you best approach these improvements?

This article draws on the Liquid Light teams joint experience of working within different sectors and focuses on providing some tips and guidelines that we have found helpful when receiving design feedback.

You invest a great deal of time, effort and budget on your website, but how do you know if it's well spent? Proving ROI is key to measuring success.

A large proportion of people in the web design industry are of the opinion that it isn’t an issue if people need to scroll to see content and images. Why is it then that this seems to be a big issue for clients who will often feedback that they don’t get to see enough of a “design” without scrolling?

We’re constantly bombarded from so many different social media channels, it’s hard to keep up. It’s easy to think that as a business you need to be visible on all of them, but do you?

Social Media is largely seen as being ‘free’...