Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
Whether you’re having a brand new logo designed for your business, or just refreshing the existing one, it can be a delicate operation indeed. The designer is employed to do the work, but it is a two way relationship and there are a number of things you can do as the client, to make the process run as smoothly as possible.
It’s just letters on a screen right, what’s the big fuss? A wise man once said “95% of the information on the web is written language.” When you look at it in those terms, letters are the most vital ingredient of a website and the method we use to create them really does matter.