Real knowledge is to know the extent of one's ignorance
We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.
Warming an IP address is the name given to the process that is used to build a good reputation for your IP address. The process involves sending regular but small email campaigns over a period of time and gradually increasing the volume of emails as ISPs begin to form a positive reputation for your IP address.
In recent years there has been so much focus on inbound marketing such as Social Media, that its very easy to forget the more traditional outbound marketing methods, like email. Email has been around for a long time (over 40 years), but using email for marketing purposes is still, and will continue to be a big part of most organisations marketing mix.