Emily is one of our Account Managers and the Studio Manager. When she's not helping clients or keeping the office snacks topped up, you'll find her playing with Poppy the sheepdog, stretching it out at yoga, or shaking it out at a dance class.
For many organisations, the company website is used by staff on a daily basis as a go-to resource – which may well be exactly as you'd hoped – however, when it’s also the main marketing tool and a key measure of engagement with your desired audience, it becomes necessary to separate this internal traffic from visitor analytics so that the visitor data is not skewed.
This is a practical guide for those of you who use Campaign Monitor, MailChimp or Dotmailer to manage your marketing contacts. It assumes that you have a signup form which was previously single opt-in (no confirmation emails sent) and without any other record of marketing preferences.
In this quick-post we’re going back-to-basics, covering things you should check if your website is down and a summary of the administrative checks that need to be in place for website to stay online.
Whilst it isn’t recommended that you redesign your website too frequently, work on a site doesn’t stop after launch. There’s content to keep up-to-date, landing pages and calls-to-action you may wish to add, and, now and then, a redesign of the home page or site architecture may be needed. In order to make these assessments on an ongoing basis, you’re going to need agency services every month.