For many organisations, the company website is used by staff on a daily basis as a go-to resource – which may well be exactly as you'd hoped – however, when it’s also the main marketing tool and a key measure of engagement with your desired audience, it becomes necessary to separate this internal traffic from visitor analytics so that the visitor data is not skewed.
This is a practical guide for those of you who use Campaign Monitor, MailChimp or Dotmailer to manage your marketing contacts. It assumes that you have a signup form which was previously single opt-in (no confirmation emails sent) and without any other record of marketing preferences.
Whilst it isn’t recommended that you redesign your website too frequently, work on a site doesn’t stop after launch. There’s content to keep up-to-date, landing pages and calls-to-action you may wish to add, and, now and then, a redesign of the home page or site architecture may be needed. In order to make these assessments on an ongoing basis, you’re going to need agency services every month.