We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand story, instead giving a set of logo usage guidelines?
As a website owner, GDPR is probably scaring you, so the question is is Google Analytics GDPR compliant?
As a website owner you are going to have to take note of GDPR legislation, as there are a number of issues to deal with to ensure you are compliant, saving you from any scary €20 Million fines!
A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.
Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.
Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!