Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!
Whilst the navigation on a website might be taken for granted, a well thought out use of navigation can really enhance the user’s experience and journey through your website.
We all want a gorgeous website, but the reality is that sexy design/styling is not a measurement of the website’s success. Ultimately as both website designers (or owners), we really need to focus on the measurement criteria for tracking the website’s success.
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