A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.
Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.
Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!
Whilst the navigation on a website might be taken for granted, a well thought out use of navigation can really enhance the user’s experience and journey through your website.
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