There are many things that on the surface might not seem important. It’s only by thinking about these on a daily basis that their significance becomes apparent.
Identifying a key message, or a story that we want to tell could be the difference between a forgettable website and one that is compelling, engaging and memorable.
It's often argued that the fold doesn't exist but the reality is that clients still ask for content to be pushed up the page so it appears without scrolling down to it. In this article I suggest ways to stop this from ever becoming an issue. I also question whether these "issues" are mainly down to static mockups.
A large proportion of people in the web design industry are of the opinion that it isn’t an issue if people need to scroll to see content and images. Why is it then that this seems to be a big issue for clients who will often feedback that they don’t get to see enough of a “design” without scrolling?
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