Owen Priestley

Owen Priestley

Owen is an award winning designer, strategist and user experience practitioner with over 20 years experience working within the digital design and communication industry. @owen20three

Books for designers: In Praise of Shadows by Jun'ichirō Tanizaki

Books for designers: In Praise of Shadows by Jun'ichirō Tanizaki

As a designer I have an interest in perception - not specifically from a visual design point of view, but more the cultural differences in the perception of everyday objects, the spaces we occupy and how we interact with them ...

Complexity in our complex world: how designers can tame complexity

Elegance and ease of use are often down to simplicity, not just in terms of design and aesthetics, but also features and functions. If a product only has a few features it’s usually easier to understand and operate ...

The technical challenges in building a data portal

We recently designed and built a data portal which collects disaggregated data from multiple sources from 40 countries for Leonard Cheshire and The Department for International Development. This data is presented on the portal in a series of visualizations across 16 development indicators, grouped into the four themes of inclusive education, economic empowerment, technology/innovation and stigma/discrimination.

TYPO3 & Search Engine Optimisation

TYPO3 & Search Engine Optimisation

The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.

Brand frameworks: Creating and managing a coherent brand strategy

Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...

A starter's guide to web accessibility

Digital is now the new normal, and your online presence can often be the first point of contact a customer has with your brand. Just as high street stores have to cater for the needs of the physically impaired, businesses also need to ensure that their sites are accessible to everyone, including those who might have disabilities or physical impairments which might affect how they interact with websites or digital products.

Branding banks - austerity and the rise of the banking startup

In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.

If your UX is killing innovation, you are doing your UX wrong

I didn't see Espen Brunborg talk at this year's Reasons to conference, but my colleague Matt did - he came back to the studio and sent me a link to this screen in Brunborg’s presentation, showing two conflicting sets of values that are attributed to ‘good’ design and it immediately made me think of the accusations that seems to becoming louder in our industry: that User Experience (UX) methodology is homogenising design and the use of conventions and patterns is knocking out innovation and creativity in web design.

An introduction to Personas

As a designer mentored in user-centric design agencies I have always had an interest in user centric methodology, methodologies that now commonly come under the banner of User Experience (UX).

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Liquid Light mentoring at UXBrighton Career Clinic

Making the first steps in your preferred career is always a scary endeavor. Luckily, advice is at hand, particularly if you are considering a career in UX and you can get to Brighton on the evening of the 13th September for this year’s UXbrighton career clinic.

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