We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand story, instead giving a set of logo usage guidelines?
After a recent deep-dive, I wanted to share a few of the more interesting points I picked up about colour and how it works between print and screen.
Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...
A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.
Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.
Web design is rapidly being commoditised....so what role is left for the designer....has the Wordpress theme replaced them?
In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.
Powerful new CSS advancements have resulted in a fundamental shift in what can be achieved efficiently. This affects everything from the ground up; from our design tools to our way of thinking.
A well-written design brief is the cornerstone of any design project, and yet it can be surprisingly difficult to write one that actually helps the designer.
Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.