African Bond Markets (AFMI) is an NGO created to help promote and encourage investment in Africa via African government bonds. It was created by one of our other NGO clients - the African Development Bank together with other partners such as Thompson Reuters (news agency). One of the aims of the web site was to showcase key data regarding african government bond prices...
Identifying a key message, or a story that we want to tell could be the difference between a forgettable website and one that is compelling, engaging and memorable.
It's often argued that the fold doesn't exist but the reality is that clients still ask for content to be pushed up the page so it appears without scrolling down to it. In this article I suggest ways to stop this from ever becoming an issue. I also question whether these "issues" are mainly down to static mockups.
This article draws on the Liquid Light teams joint experience of working within different sectors and focuses on providing some tips and guidelines that we have found helpful when receiving design feedback.
A large proportion of people in the web design industry are of the opinion that it isn’t an issue if people need to scroll to see content and images. Why is it then that this seems to be a big issue for clients who will often feedback that they don’t get to see enough of a “design” without scrolling?