There are many things that on the surface might not seem important. It’s only by thinking about these on a daily basis that their significance becomes apparent.
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!
Employing multiple agencies can be noisy, but there are benefits to using them. At Liquid Light we have had the experience of working with several agencies on various projects, so how do you make it work to get the best out of your agencies?
Warming an IP address is the name given to the process that is used to build a good reputation for your IP address. The process involves sending regular but small email campaigns over a period of time and gradually increasing the volume of emails as ISPs begin to form a positive reputation for your IP address.
This article draws on the Liquid Light teams joint experience of working within different sectors and focuses on providing some tips and guidelines that we have found helpful when receiving design feedback.