Whether you’re having a brand new logo designed for your business, or just refreshing the existing one, it can be a delicate operation indeed. The designer is employed to do the work, but it is a two way relationship and there are a number of things you can do as the client, to make the process run as smoothly as possible.
It’s just letters on a screen right, what’s the big fuss? A wise man once said “95% of the information on the web is written language.” When you look at it in those terms, letters are the most vital ingredient of a website and the method we use to create them really does matter.
We are living in an joyous age where the internet is becoming a much more design savvy and vibrant environment. The use of illustration is playing a massive part in this and can be seen all over the web in a whole range of sectors.