For many organisations, the company website is used by staff on a daily basis as a go-to resource – which may well be exactly as you'd hoped – however, when it’s also the main marketing tool and a key measure of engagement with your desired audience, it becomes necessary to separate this internal traffic from visitor analytics so that the visitor data is not skewed.
When I say name a ‘search engine’ what comes to mind? Google? Bing? Yahoo? Now why this might be the top three for a large percentage of countries in the world, this is not the case for many others. Take China for example, their number one search engine is Baidu with approximately 61.6% of the market - ever heard of it?
The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.
Video content is taking the World by Storm, we take it for granted and we see it everywhere. On Facebook, Netflix, even Twitter, but in web design it's still relatively underused. today I'm going to talk to you about 4 ways you can enhance your website using video.
Why are so many businesses using video these days, and why might it be time for you to consider why your business should use it too?
This is a practical guide for those of you who use Campaign Monitor, MailChimp or Dotmailer to manage your marketing contacts. It assumes that you have a signup form which was previously single opt-in (no confirmation emails sent) and without any other record of marketing preferences.
Does GDPR mean I have to delete my entire email marketing database?
So you know enough about GDPR to worry, but have been struggling to work out what this means for your website, then this is for you!
As a website owner, GDPR is probably scaring you, so the question is is Google Analytics GDPR compliant?