8 simple steps to writing an effective design brief
A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.
5 essential points to remember, when defining your USP
Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.
Did the Wordpress theme kill web design?
Web design is rapidly being commoditised....so what role is left for the designer....has the Wordpress theme replaced them?
Branding banks - austerity and the rise of the banking startup
In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.
Why we need to challenge our design tools & assumptions
Powerful new CSS advancements have resulted in a fundamental shift in what can be achieved efficiently. This affects everything from the ground up; from our design tools to our way of thinking.
The problem with design briefs
A well-written design brief is the cornerstone of any design project, and yet it can be surprisingly difficult to write one that actually helps the designer.
5 reasons why your digital agency should be in charge of your brand
Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.
If your UX is killing innovation, you are doing your UX wrong
I didn't see Espen Brunborg talk at this year's Reasons to conference, but my colleague Matt did - he came back to the studio and sent me a link to this screen in Brunborg’s presentation, showing two conflicting sets of values that are attributed to ‘good’ design and it immediately made me think of the accusations that seems to becoming louder in our industry: that User Experience (UX) methodology is homogenising design and the use of conventions and patterns is knocking out innovation and creativity in web design.
UXBrighton portfolio clinic follow up
A run down of common questions that we were asked at the recent UXBrighton portfolio clinic
An introduction to Personas
As a designer mentored in user-centric design agencies I have always had an interest in user centric methodology, methodologies that now commonly come under the banner of User Experience (UX).
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