A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.
Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.
In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.
Powerful new CSS advancements have resulted in a fundamental shift in what can be achieved efficiently. This affects everything from the ground up; from our design tools to our way of thinking.
Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.
I didn't see Espen Brunborg talk at this year's Reasons to conference, but my colleague Matt did - he came back to the studio and sent me a link to this screen in Brunborg’s presentation, showing two conflicting sets of values that are attributed to ‘good’ design and it immediately made me think of the accusations that seems to becoming louder in our industry: that User Experience (UX) methodology is homogenising design and the use of conventions and patterns is knocking out innovation and creativity in web design.
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