Choosing Brand Colours: Consistency vs digital first
When choosing brand colours, should we be aiming for consistency across print and screens or choosing colours that work best for each?
The technical challenges in building a data portal
We recently designed and built a data portal which collects disaggregated data from multiple sources from 40 countries for Leonard Cheshire and The Department for International Development. This data is presented on the portal in a series of visualizations across 16 development indicators, grouped into the four themes of inclusive education, economic empowerment, technology/innovation and stigma/discrimination.
Colour management for the web: Should I colour manage my Sketch files?
Now that Sketch supports colour management, should we be turning on colour management? A dive into colour management, profiles and what this means for the web
Usability testing: myths vs reality
Have you embraced usability testing and begun implementing it into your design process? If not, you may have heard some rumours and opinions that might be putting you off getting started.
Are breadcrumbs useful when a page can be found in multiple locations?
Hansel and Gretel used breadcrumbs to find their way out of the deep dark woods. But what if they’d have teleported straight to the witch's house?
UI Prototyping - which level of fidelity should you go for?
Prototyping is an essential part of a design process, it allows us to view the big picture of a design and reiterate our ideas rapidly, finding issues and fixing them before expensive development begins. However, upon...
We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand story, instead giving a set of logo usage guidelines?
Why is colour so complicated?
After a recent deep-dive, I wanted to share a few of the more interesting points I picked up about colour and how it works between print and screen.
Brand frameworks: Creating and managing a coherent brand strategy
Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...
8 simple steps to writing an effective design brief
A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.