Are breadcrumbs useful when a page can be found in multiple locations?
Hansel and Gretel used breadcrumbs to find their way out of the deep dark woods. But what if they’d have teleported straight to the witch's house?
UI Prototyping - which level of fidelity should you go for?
Prototyping is an essential part of a design process, it allows us to view the big picture of a design and reiterate our ideas rapidly, finding issues and fixing them before expensive development begins. However, upon...
We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand story, instead giving a set of logo usage guidelines?
Why is colour so complicated?
After a recent deep-dive, I wanted to share a few of the more interesting points I picked up about colour and how it works between print and screen.
Brand frameworks: Creating and managing a coherent brand strategy
Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...
8 simple steps to writing an effective design brief
A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.
5 essential points to remember, when defining your USP
Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.
Did the Wordpress theme kill web design?
Web design is rapidly being commoditised....so what role is left for the designer....has the Wordpress theme replaced them?
Branding banks - austerity and the rise of the banking startup
In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.
Why we need to challenge our design tools & assumptions
Powerful new CSS advancements have resulted in a fundamental shift in what can be achieved efficiently. This affects everything from the ground up; from our design tools to our way of thinking.