Increase Campaign Reach With a Google Ads Grant for Nonprofits

How to apply for and make the most of the free monthly advertising spend from the Google Ads Grant for Nonprofits.

Why we filter out spam bots from Google Analytics data

We recently took on a client whose previous agency was very focused on using Google Analytics to drive development decisions. It was good to have a new client that understood the importance of measuring performance with quantitative data such as Google Analytics.

How to use Google Search Console for SEO - A Beginners Guide

Google Search Console is one of the most useful free SEO tools available. Here we share our top four tips for using GSC as a part of your SEO strategy.

Use Google Lighthouse to improve Google Rankings

Why you should improve your Google Lighthouse Score

How can you measure "quality" in a website using Google Lighthouse, and what are the tangible benefits for your business or organisation.

Why are title tags and meta descriptions important for SEO?

Title tags and meta descriptions are important because they’re typically the first encounter that a user has with your site when they perform a Google search. Having a compelling, well written meta title and description is informative for the user and can have a positive impact on the page’s click through rate (CTR).

Website localisation strategy

What are the advantages of localising a website and what are the biggest pitfalls?

International Search: Optimising your website for Baidu

When I say name a ‘search engine’ what comes to mind? Google? Bing? Yahoo? Now why this might be the top three for a large percentage of countries in the world, this is not the case for many others. Take China for example, their number one search engine is Baidu with approximately 61.6% of the market - ever heard of it?

TYPO3 & Search Engine Optimisation

TYPO3 & Search Engine Optimisation

The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.

What does Google look for in my article: Text & Images

In the second post of the series we will be looking at what Google looks for in the body of your article and quick wins you can do to optimise your text and images.

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