We recently took on a client whose previous agency was very focused on using Google Analytics to drive development decisions. It was good to have a new client that understood the importance of measuring performance with quantitative data such as Google Analytics.
Google Search Console is one of the most useful free SEO tools available. Here we share our top four tips for using GSC as a part of your SEO strategy.
How can you measure "quality" in a website using Google Lighthouse, and what are the tangible benefits for your business or organisation.
Title tags and meta descriptions are important because they’re typically the first encounter that a user has with your site when they perform a Google search. Having a compelling, well written meta title and description is informative for the user and can have a positive impact on the page’s click through rate (CTR).
When I say name a ‘search engine’ what comes to mind? Google? Bing? Yahoo? Now why this might be the top three for a large percentage of countries in the world, this is not the case for many others. Take China for example, their number one search engine is Baidu with approximately 61.6% of the market - ever heard of it?
The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.
In the second post of the series we will be looking at what Google looks for in the body of your article and quick wins you can do to optimise your text and images.
Validating your Google Event tracking is working can be a tricky business. This blog post walks you through checking the data being sent to Google Analytics, so you can verify the information is correct.