When I say name a ‘search engine’ what comes to mind? Google? Bing? Yahoo? Now why this might be the top three for a large percentage of countries in the world, this is not the case for many others. Take China for example, their number one search engine is Baidu with approximately 61.6% of the market - ever heard of it?
The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.
In the second post of the series we will be looking at what Google looks for in the body of your article and quick wins you can do to optimise your text and images.
Validating your Google Event tracking is working can be a tricky business. This blog post walks you through checking the data being sent to Google Analytics, so you can verify the information is correct.
PageSpeed Insights (PSI) is a tool developed by Google to rank the speed of your website. There are a few things it doesn’t look out for, such as code validation or usability but it’s a good starting point at getting your site up...
This is the first post in a series which will be looking at exactly what Google looks for in your article and focusing on how you can utilise these things to include your keywords and engage your readers.
Using Google Analytics to monitor your website’s success is a great way to see what’s working and gather vital information about your site visits, but more and more we are hearing about the trouble caused by spam referrals...
Google Analytics can provide some fantastic statistics for your website and give you a great idea of who is visiting your website, where from, how etc. However, one thing that keeps cropping up recently is the amount of spam...
Following a website redesign, a client noticed a worrying increase in the bounce rate, however this might not be a bad thing!
We all want a gorgeous website, but the reality is that sexy design/styling is not a measurement of the website’s success. Ultimately as both website designers (or owners), we really need to focus on the measurement criteria for tracking the website’s success.