User Experience

You’ve invested heavily in bringing users to your website, but getting them to return is a different challenge altogether. Returning visitors are often a sign that your content is valuable, your organisation is trusted, and your website is doing its job effectively. From content and user journeys to brand recall and social media, there are practical ways to keep your audience coming back.

Cutting through the confusion of “AI Search”

Firstly, before people switch off, this isn’t an article trying to sell you a new AI tool! It’s about understanding a technology well enough to make better user experience decisions.  ...

New Swiss accessibility standards are coming in 2027 following a significant update to the Swiss Disability Equality Act.

What changes the European Accessibility Act (EAA) is bringing, and what meaningful web accessibility looks like beyond automated testing and compliance checklists, based on a recent conversation with accessibility consultant Dean Frank Reynolds

Although web agencies should do everything possible to keep web designs accessible, the torch will inevitably be passed onto web editors to maintain this once a website is handed over. We compiled a guide for editors to refer to which will help keep in line with accessibility guidelines.

Understanding your audience is a strategic cornerstone for building successful online products. A crucial part of our discovery phase here at Liquid Light is understanding who will be using the products we build and how they...

The UX conversation is shifting to focus more on sustainable design.

At Liquid Light we pride ourselves on building accessible and inclusive websites, and have built websites and platforms with a focus on accessibility for the likes of the disability charity Leonard Cheshire and The Washington Group on Disability Statistics.

ADR UK came to us to create a print design for a conference booklet, but we saw an opportunity to create a mini-site that offers a seamless experience for both the organisers and their attendees.

Forms are an important part of any web application, here's a brief view on how to make sure your forms are accessible for everyone.