Blog

Real knowledge is to know the extent of one's ignorance

We work on a lot of digital projects - many for our clients and some for ourselves. We regularly face new challenges and changes in technology that, once surmounted, pave the path to new creations, solutions, and deeper understanding. Our blog is our outlet for sharing some of that knowledge. Fuelled by curiosity, a desire to understand and – where possible – answer some of the problems we and our clients face.

Why are title tags and meta descriptions important for SEO?

Title tags and meta descriptions are important because they’re typically the first encounter that a user has with your site when they perform a Google search. Having a compelling, well written meta title and description is informative for the user and can have a positive impact on the page’s click through rate (CTR).

How to configure Google Search Console data in Google Analytics

There are many things that you should keep on top of in order to monitor your website’s performance and there are almost as many tools that you could be using to do this. In this quick post, we’ll be making life a little bit...

CMS alternatives to AEM (Adobe Experience Manager) & Sitecore

CMS alternatives to AEM (Adobe Experience Manager) & Sitecore

Although AEM and Sitecore both share powerful features, there are a number of reasons you might want to consider an alternative content management system for your website.

Adapting to survive and thrive on the web in the age of Covid-19

Adapting to survive and thrive on the web in the age of Covid-19

Understand how your website users’ needs are changing due to covid-19 and optimise your content to match.

Why should you consider Cloudflare for your website?

Cloudflare is a service which, among other things, provides a CDN (Content Delivery Network), firewall, and performance layer for your website. It has plenty of paid upgrades and features and is a developer’s dream, but what advantage does it have for you to put your website “behind” Cloudflare and how does it work?

Adding Podcasts to your website

In this article we will look at why you might want a podcast, and what you need to do to make any podcasts you have available on your website.

How to exclude internal traffic from Google Analytics using an IP address filter

For many organisations, the company website is used by staff on a daily basis as a go-to resource – which may well be exactly as you'd hoped – however, when it’s also the main marketing tool and a key measure of engagement with your desired audience, it becomes necessary to separate this internal traffic from visitor analytics so that the visitor data is not skewed. 

International Search: Optimising your website for Baidu

When I say name a ‘search engine’ what comes to mind? Google? Bing? Yahoo? Now why this might be the top three for a large percentage of countries in the world, this is not the case for many others. Take China for example, their number one search engine is Baidu with approximately 61.6% of the market - ever heard of it?

TYPO3 & Search Engine Optimisation

TYPO3 & Search Engine Optimisation

The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.

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