Liquid Light - Bloghttps://www.liquidlight.co.ukThe latest Liquid Light BlogTYPO3enThe fundamentals haven’t changed: what 30 years of copywriting teaches NGOshttps://www.liquidlight.co.uk/blog/the-fundamentals-havent-changed-what-30-years-of-copywriting-teaches-ngos/https://www.liquidlight.co.uk/blog/the-fundamentals-havent-changed-what-30-years-of-copywriting-teaches-ngos/Mon, 06 Jul 2026 13:49:00 +0100Jargon, complexity and the audience question: what 30 years of professional copywriting teaches NGOs about making their websites cut through

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This article was posted in Nonprofit

]]>The dilemma of returning usershttps://www.liquidlight.co.uk/blog/the-dilemma-of-returning-users/https://www.liquidlight.co.uk/blog/the-dilemma-of-returning-users/Fri, 08 May 2026 12:06:00 +0100You’ve invested heavily in bringing users to your website, but getting them to return is a different challenge altogether. Returning visitors are often a sign that your content is valuable, your organisation is trusted, and your website is doing its job effectively. From content and user journeys to brand recall and social media, there are practical ways to keep your audience coming back.

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This article was posted in Strategy & insight, Brand development, User Experience

]]>AI Search for Non-Developershttps://www.liquidlight.co.uk/blog/ai-search-for-non-developers/https://www.liquidlight.co.uk/blog/ai-search-for-non-developers/Mon, 20 Apr 2026 18:28:00 +0100Cutting through the confusion of “AI Search”

Firstly, before people switch off, this isn’t an article trying to sell you a new AI tool! It’s about understanding a technology well enough to make better user experience decisions.  ...

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This article was posted in Strategy & insight, User Experience

]]>How to make your website compliant with Swiss accessibility standardshttps://www.liquidlight.co.uk/blog/how-to-make-your-website-compliant-with-swiss-accessibility-standards/https://www.liquidlight.co.uk/blog/how-to-make-your-website-compliant-with-swiss-accessibility-standards/Mon, 23 Mar 2026 14:44:00 +0000New Swiss accessibility standards are coming in 2027 following a significant update to the Swiss Disability Equality Act.

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This article was posted in Strategy & insight, Nonprofit, Design, Development, User Experience

]]>Membership organisations in 2026: what we learned in 2025 and what's nexthttps://www.liquidlight.co.uk/blog/membership-organisations-in-2026-what-we-learned-in-2025-and-whats-next/https://www.liquidlight.co.uk/blog/membership-organisations-in-2026-what-we-learned-in-2025-and-whats-next/Mon, 09 Mar 2026 10:23:00 +0000As we step further into 2026, it's worth reflecting on what the past year taught us about member engagement, retention, and the evolving expectations of membership organisations

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]]>What 2026 holds for Nonprofits and NGOshttps://www.liquidlight.co.uk/blog/what-2026-holds-for-nonprofits-and-ngos/https://www.liquidlight.co.uk/blog/what-2026-holds-for-nonprofits-and-ngos/Tue, 20 Jan 2026 15:33:00 +0000With over two decades of experience working alongside nonprofits and NGOs, we've learned that predicting the future in this sector is never straightforward

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This article was posted in Strategy & insight, Nonprofit

]]>Website redesign and SEO: How to protect your traffichttps://www.liquidlight.co.uk/blog/website-redesign-and-seo-how-to-protect-your-traffic/https://www.liquidlight.co.uk/blog/website-redesign-and-seo-how-to-protect-your-traffic/Wed, 26 Nov 2025 13:12:00 +0000Discover why traffic drops after a website launch, how to diagnose issues, and essential steps to minimise ranking damage and maintain visibility.

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This article was posted in SEO

]]>NGO workshop guide: Designing effective workshops for Nonprofit Organisationshttps://www.liquidlight.co.uk/blog/ngo-workshop-guide-designing-effective-workshops-for-nonprofit-organisations/https://www.liquidlight.co.uk/blog/ngo-workshop-guide-designing-effective-workshops-for-nonprofit-organisations/Mon, 24 Nov 2025 13:48:00 +0000Have you ever struggled to get everyone aligned in an NGO workshop? This guide tackles the common challenges — dispersed teams, too many voices, difficult decisions, with practical techniques. Learn how to run effective virtual sessions, keep groups to an optimum number, use hear quieter voices, and designate decision-makers

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This article was posted in Strategy & insight, Nonprofit

]]>Beyond compliance: What real web accessibility looks likehttps://www.liquidlight.co.uk/blog/beyond-compliance-what-real-web-accessibility-looks-like/https://www.liquidlight.co.uk/blog/beyond-compliance-what-real-web-accessibility-looks-like/Fri, 05 Sep 2025 11:58:00 +0100What changes the European Accessibility Act (EAA) is bringing, and what meaningful web accessibility looks like beyond automated testing and compliance checklists, based on a recent conversation with accessibility consultant Dean Frank Reynolds

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This article was posted in Strategy & insight, Nonprofit, Design, User Experience

]]>Instagram joins the SEO game - how you can capitalisehttps://www.liquidlight.co.uk/blog/instagram-joins-the-seo-game-how-you-can-capitalise/https://www.liquidlight.co.uk/blog/instagram-joins-the-seo-game-how-you-can-capitalise/Thu, 31 Jul 2025 16:53:00 +0100Instagram content is now going to show up on Google. Is your content optimised for search? With posts and bios becoming visible beyond the app, it’s more important than ever to make sure your Instagram presence is working hard for your brand. Here's what you need to know and how to get your content ready for this shift.

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This article was posted in Strategy & insight, SEO

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