First impressions really do count. Especially in the short attention-spanned digital age. Whilst it’s got to look good and capture your attention, we believe digital projects need to engage – and that takes more than just a pretty interface. You need to understand your audience – what their requirements and motivations are. Only then can you write meaningful content and experiences or useful services and applications for them.
Officially launched at The African Development Week 2016 in Ethiopia, the African Regional Integration Index is an initiative designed to track the progress of African countries and regional economic communities (RECs).
