Bellwood Prestbury is a leading global insurance specialist, arranging high-risk, tailored complex insurance cover for companies, organisations and individuals throughout the world
We were approached with a brief to reinvigorate and improve Bellwood Prestbury’s existing website. They’d had their previous website for some time, so it was in need of some modernisation.
Although the content on the website was relevant, over time it had become dense and heavy. This made some of the pages less inviting to read than they could be.
We were asked to freshen the feel of the site, make structural changes and to make the new site mobile responsive.
- One of biggest challenges we faced was the content. We needed to ensure that the content was interesting and engaging, but conveyed the seriousness of subject matter.
- We needed to re-think all the calls to action on the website to make them more focused and less generic.
- Creating a dropdown menu that worked well across mobile and desktops presented a technical challenge.
- There was useful, up to date content such as case studies, news and country updates. However, this was separated from the product pages so missed an opportunity to show the website user content that was relevant to them.
The result is a visually engaging, elegantly designed site, with inviting content and easy to use navigation with easy to find products and services.
Website users who know what they are looking for can use the dropdown menu to quickly skip to an inner page. By pulling in content from case studies, news and country updates directly onto product pages we’re able to show content that we know that the user is interested in.
The final website is a fully responsive experience combining a fresh and vibrant visual persona, whilst conveying the seriousness of the topic.
Bellwood Prestbury was awarded a Distinction from the Communicator Awards along with a Silver Horizon Award in the Bank / Finance category.