Fliteline

The Brief

Liquid Light were asked to develop an entirely new visual identity that would set the client apart from their competitors and that would allow them to continue their growth into the biggest international provider for air charter services.

Based on the new brand identity, their website also required a full makeover to revitalise and refresh the site and to ultimately support their growing business. 

The Challenge

To design a new visual persona that truly reflected the client’s values whilst also differentiating them from their competitors

To create a visual style brimming with high quality but was not overly focused on their business and private services, and therefore alienate other potential clients

Keep the user experience simple and to make the content easy to find for the broad range of users that would visit the website

Design an identity that was visually strong but would have an elegant look and feel

The Result

We employed a moodboard design stage to discover a look and feel that was not only a perfect fit for the client, but that would also help propel the brand forward.  To help reflect the chosen designs, we created a large full screen slideshow of images that sits behind the main homepage content.  Fliteline's access to an abundance of stunning aviation photography made it a treat for our designers to work with. 

Working closely with the client we streamlined the workflow which resulted in a stunning site with a great visual impact that responds beautifully into a light weight mobile experience.

Fliteline has since won a Silver Interactive Media Award (IMA) for the travel category.