Greene King Acquisitions
Greene King are one of the leading pub and brewing companies in the UK and are a FTSE 250 company. With revenues exceeding £1.3b, they run 1,900 managed, tenanted, leased and franchised pubs, restaurants and hotels and they have been brewing award-winning ales for more than 200 years. Their stable of popular national brands include Hungry Horse, Old English Inns and Loch Fyne Seafood and Grill. They are also the UK’s leading cask ale brewer with brands such as Greene King IPA and Old Speckled Hen.
Liquid Light were asked to design, plan and build a new website for Greene King’s property acquisition team, whose primary purpose is to find new development properties for a number of their key pub and restaurant brands. The website’s core purpose is to drive acquisition opportunities to the surveying team who can then assess which properties may be worth pursuing.
Whilst the proposition and messaging for the site were quite straightforward, the real challenges were in trying to introduce and represent three separate (and quite differently positioned) pub brands within Greene King’s corporate umbrella. We also needed to explain and introduce what we were trying to achieve in a concise, to the point manner whilst also targeting 3 relatively different audience groups (property agents, developers and town planners)
Using Drupal; Greene King’s preferred content management system, Liquid Light has designed and built a super clean, highly targeted website that manages to provide just the right amount of content and information to help introduce the key proposition as well as the brand’s individual requirements in easy-to-digest pages with clear calls to action.