The Brief

Liquid Light were contracted to create a global structure that would act as a centralised database driven content management system to bring together the 70 different websites that represent the Horiba brand. 

A framework was needed to make the site more country specific versus sector specific.

The Challenge

Liquid Light were dealing with a large information resource that would be viewed in a variety of different markets, so it was essential to ensure that the site was transferable across this spectrum.  It was a challenge to find a commonality in how the various regions and sectors wanted to present themselves.  Dealing with a multi cultural project for an international firm created an interesting challenge of the differences in European decision making as well as tastes. 

From a design perspective it was necessary to take into account the contrasting personality types as well as to open up the possibilities to the client of the potential in the design.

The Result

The result is a very powerful, complex, multilingual website framework which enables the migration of 70 regional sector sites into one system.  Aesthetically, the design offers an elegant, soothing feel enmeshed with a professional edge. Management of the content has been decentralised whilst still maintaining quality control and standards. 

Horiba now has an exceptionally intelligent system to gradually roll out its brand to all 70 independent websites, reducing the operational platform to a single system based on the TYPO3 CMS.  The scale of the needs of requirement have been vast, yet Liquid Light have been able to professionally distil it down to something simple and effective.  It has been a fascinating multi cultural project with a large international group of people.