As a digital strategy and website design agency, we employ a range of techniques that we’ve refined over the years. We know how to diagnose a challenge to determine a way forward. The key is to simplify complexity in order to align minds and focus resources into the right areas.
Research to define a problem is useless without a set of coherent actions. Strategy is about action and we’re experienced at designing simple, clear and effective plans that deliver measurable results.
Services may include: Discovery and ideation, Customer and user journey definition, Digital Transformation, Technical infrastructure audit & assessment, SEO & content audits and insight
It’s all too easy to assume that you already know what your audiences expect from your website. After all - you know your products and you know your sector right?
Whilst we’re strong proponents of heuristic design, we’re also only too aware that a website can truly miss the mark if it doesn’t consider its key audience’s needs:
Through techniques such as user research, stakeholder interviews and persona development our role is to ensure that your project is planned, written and built around your audience’s specific needs & expectations, whilst maintaining your key business and operational requirements in focus throughout.
We use competitor analysis to ensure we fully understand who’s doing a great job and who’s really dropping the ball; both instances are useful and insightful for us. We can use this to inform, avoid and differentiate as necessary, all the while ensuring that what we plan and design for you is carefully considered, on target and unique.
From social media, to emails, to websites, compelling content is critical to your online success. Without a coherent and achievable content strategy, you’re doomed from the start.
We identify key take-outs that users are expecting from the proposed website. This provides the early stage building blocks of the type of content and functionality we expect to see in the website.
It’s at this point that we can also consider which social media platforms are most appropriate to support the website’s objectives.
Design sprints enable us to understand problems, evaluate the best solutions and then learn from these in a short amount of time. The key here is to create something tangible such as a prototype in a timely manner to test. This allows us to concentrate on solving the problem before going into what can be a longer production cycle.
These aren’t suitable for all projects, and there must be enough information to inform the sprint before it starts, but sprints can be an invaluable way of learning in a lean way, and many of the elements are used in longer project processes.
Once we understand who your audience is, we can start to build individual ‘User Profiles’ that help the whole team - e.g. clients, content writers, designers, testers etc. to understand and recognise typical users of the project. Their level of detail will vary, however aspects like age, gender, interests, salary, job role etc can all help us to really understand and step around in the shoes of different users, understanding their motivations, concerns, expectations etc.
It’s only when we have a set of clear, understandable metrics that we can start to affect real, measurable change and ROI.
Whilst we’re naturally interested in a website’s analytics we’re not huge fans of simply running automated bots over a website and calling it an audit. Instead, we prefer to assess a client’s website from the big picture, macro perspective right down into the micro detail. We’ll go the extra distance to really understand how and why a website ticks, where it’s underperforming and what actions and metrics can be put in place to really know when and how it’s improved.
Our team thrives on new projects and challenges. If you have a project in mind that you think we could add value to - then please do get in touch - we’d love to hear from you. Please call +44 (0)1273 623 303 or