Achieving lasting impact begins with a clear starting point
Working in partnership, our approach is centered around a deep understanding of your organisations goals, empowering you to make informed decisions.
We understand that you could have a complex set of stakeholders and audience types - globally distributed, with competing responsibilities and priorities. We have extensive experience facilitating workshops and discovery sprints with complex stakeholder groups, and our processes and methodologies are designed to deliver organisational alignment around a concise and clear vision.
Our work not only focuses on product, but on people too. We take the time to understand internal processes and culture so we not only deliver best in breed products, but efficiencies across your organisation.
Typical activities
Our discovery phase can be a stand-alone piece of work, or the first part of a larger development. Activities we usually perform are:
- Content Audit Reviewing existing content, messaging, and 'calls to action' to assess quality, relevance, engagement, identifying opportunities for improvement.
- Analytics Review Analysing data from web analytics and other tools to understand user behaviour, traffic patterns, and conversion rates.
- Market Trends Analysis Researching current and emerging trends in your sector.
- Audience research Creating personas for the intended audience helping to guide content creation and user experience design.
- Requirements Gathering Collecting and documenting the technical, functional, and organisational requirements.
- Strategy Roadmapping Developing a high-level strategy roadmap that outlines the key initiatives, projects, and milestones.
Wherever you are in your project; launching a new product, re-building a legacy system or needing advice on the next step of your digital journey, we have the expertise to power your project forwards and create meaningful and measurable outcomes.
The first thing Liquid Light did was to get to the heart of our business objectives and make recommendations as to how these apply online. Liquid Light isn't your typical digital agency. We got the impression that they deeply cared about the success of the project and pushed us to create something that we’re really impressed with.
Without Liquid Light it would have been very difficult for us to find the right balance between our institutional, academic, professional and consumer angles. Our experience with Liquid Light has been very positive. The Liquid Light team are creative, enthusiastic and able to deliver results. We continue to work with them on an ongoing basis and in the development of new initiatives.
Discovering your audience: tools and techniques
Understanding your audience is a strategic cornerstone for building successful online products. A crucial part of our discovery phase here at Liquid Light is understanding who will be using the products we build and how they...
Why is digital governance important for nonprofits?
What do we mean by digital governance, what problems can it solve for your organisation, and how do you implement it?
What 2024 holds for Nonprofits and NGOs
In 2024, Nonprofits and NGOs are navigating a particularly complex and rapidly changing environment. Below I delve into some of the key issues that I feel will be shaping the Nonprofit and NGO sector in 2024.
Why developing your brand is essential for Nonprofits, development organisations and NGOs
Why ‘brand’ isn't a dirty word. Build trust among stakeholders and help people to understand how your organisation aligns with their values.
