The Digital Agency for member organisations & associations
Dedicated to providing membership organisations and associations with exceptional website solutions
Liquid Light is an award winning digital agency who specialises in building and maintaining websites & portals for membership organisations, federations, clubs, consortium & associations.
We understand that membership organisations, clubs, federations, consortiums and associations have their own unique set of communication and marketing issues, differing from both commercial and non-commercial entities in that ultimately they exist to serve their members rather than to generate profits or achieve a mission.
If you are embarrassed by your current website, struggle to manage your content, need to update your visual brand, have concluded that your CMS is no longer fit for purpose or you need a better and more engaged support than you are receiving from your current agency, then Liquid Light is both experienced and passionate about such projects, and we would love to talk to you.
Understanding the website needs of member organisations
Whilst a website is technically quite straightforward, how you approach building effective websites for membership based organisations and associations has its own unique set of challenges and issues:
- Promoting benefits & increasing membership - A key requirement for a membership organisation website is to promote the offering & benefits in a tangible manner, highlighting why this is going to add value to the visitor, ultimately enticing potential members to sign-up or join.
- Revenue generation - whilst many membership based organisations survive on membership fees, there are often opportunities and challenges in relation to generating additional revenue streams for the organisation.
- Proving value to members - many organisations fall into the trap of using their website to prove the value they offer to members, rather than using their website to enhance value and offering.
- Engagement with members - key to the success of member organisations are their ability to engage and connect with members and stakeholders, ensuring they feel valued and part of a large community.
- Extending membership benefits - whilst the website can be a strong promotional tool, the ability to create digital services and offerings via the online can transform and extend the benefits provided to members.
- Individuals & institutional members - whilst some organisations memberships consist of individuals, other organisations memberships are institutional, requiring a very different approach and flavour. To complicate things, some organisations cater to both institutions as well as their members, creating a very wide stakeholder group.
As a Federation of 37 national periodontal Societies, we needed a company that had international experience, a fresh vision and a comprehensive team. We went through a very creative and constructive period with Liquid Light in developing our new website which is now fully active and has been well received by all our stakeholders.
As a partnership of over 50 developing countries, development agencies and UN organizations, the new IHP+ website had to satisfy many different criteria. Liquid Light guided us through the design and development process in a very professional way, with excellent results and a website that we are all happy with.
An Enterprise CMS Platform for membership organisations
With 25 + years of working with membership organisations, we know that ‘off the shelf’ membership platforms can often be like trying to put a round peg in a square hole. We know that membership organisations can come in all sorts of different flavours and our website CMS publishing platform has been matured & refined over the last 25 years, providing a suite of tools & solutions dedicated to membership organisations website needs, and is flexible enough to cater for most requirements.
Digital support & services for membership organisations
As an agency we have developed significant experience designing & developing websites for a wide range of very different membership organisations, giving us unrivaled experience, insight and expertise.
We understand that membership organisations needs can be more complex and nuanced than regular commercial companies, and this is where our experience and expertise really shine - talk to us about how we can help you:
CMS development & management
Many organisations find themselves stuck on proprietary codebase, underpowered CMS solutions or inappropriate technical platforms. We can help unpick and migrate you to an industry standard, enterprise class solution providing a long term CMS platform for your organisation's needs.
Custom development & integration
Regardless of the CMS platform, the need to customise a piece of functionality, or to integrate an existing or 3rd party platform is to be expected. Our team takes a pragmatic and down to earth approach ensuring a ballance between cost effectiveness & maintainability.
Ongoing support & guidance
We all love the thrill of creating a new project, however for us this is only half the story. Site Guardian, provides clients with a proactive support package offering both technical, design and consultancy services. We love long term relationships and have many exceeding 10+ years as a testament to how much our clients value this as well.
Holding your hand
Your team may be experts in their relevant association field, but they may not be digital/web specialists. Here we provide insightful advice and guidance, combined with a partnership based approach, adding our digital experience and expertise into your organisation, ensuring the project runs smoothly, efficiently and most importantly successfully.
As an agency with over 27 years of digital experience, we have developed & refined our processes, ensuring we have a robust & mature and yet flexible & inclusive approach to delivering projects. We know the pitfalls, understand the complexities and strive to ensure a project is enjoyable and fulfilling for all involved.
