The Digital Agency for member organisations & associations

Dedicated to providing membership organisations and associations with exceptional website solutions

Liquid Light is an award winning digital agency who specialises in building and maintaining websites & portals for membership organisations, federations, clubs, consortium & associations.

We understand that membership organisations, clubs, federations, consortiums and associations have their own unique set of communication and marketing issues, differing from both commercial and non-commercial entities in that ultimately they exist to serve their members rather than to generate profits or achieve a mission.

If you are embarrassed by your current website, struggle to manage your content, need to update your visual brand, have concluded that your CMS is no longer fit for purpose or you need a better and more engaged support than you are receiving from your current agency, then Liquid Light is both experienced and passionate about such projects, and we would love to talk to you.

Understanding the website needs of member organisations

Whilst a website is technically quite straightforward, how you approach building effective websites for membership based organisations and associations has its own unique set of challenges and issues:

• Promoting benefits & increasing membership - A key requirement for a membership organisation website is to promote the offering & benefits in a tangible manner, highlighting why this is going to add value to the visitor, ultimately enticing potential members to sign-up or join.
• Revenue generation - whilst many membership based organisations survive on membership fees, there are often opportunities and challenges in relation to generating additional revenue streams for the organisation.
• Proving value to members - many organisations fall into the trap of using their website to prove the value they offer to members, rather than using their website to enhance value and offering.
• Engagement with members - key to the success of member organisations are their ability to engage and connect with members and stakeholders, ensuring they feel valued and part of a large community.
• Extending membership benefits - whilst the website can be a strong promotional tool, the ability to create digital services and offerings via the online can transform and extend the benefits provided to members.
• Individuals & institutional members - whilst some organisations memberships consist of individuals, other organisations memberships are institutional, requiring a very different approach and flavour. To complicate things, some organisations cater to both institutions as well as their members, creating a very wide stakeholder group.