The Digital Agency for member organisations & associations
Dedicated to providing membership organisations and associations with exceptional website solutions
Liquid Light is an award winning digital agency who specialises in building and maintaining websites & portals for membership organisations, federations, clubs, consortium & associations.
We understand that membership organisations, clubs, federations, consortiums and associations have their own unique set of communication and marketing issues, differing from both commercial and non-commercial entities in that ultimately they exist to serve their members rather than to generate profits or achieve a mission.
If you are embarrassed by your current website, struggle to manage your content, need to update your visual brand, have concluded that your CMS is no longer fit for purpose or you need a better and more engaged support than you are receiving from your current agency, then Liquid Light is both experienced and passionate about such projects, and we would love to talk to you.
We would love to talk to you
We love a challenge and we specialise in helping assiociations and membership organisations like you… let’s talk!!.
Please call +44 1273 623 303 or fill in our
Understanding the website needs of member organisations
Whilst a website is technically quite straightforward, how you approach building effective websites for membership based organisations and associations has its own unique set of challenges and issues:
- Promoting benefits & increasing membership - A key requirement for a membership organisation website is to promote the offering & benefits in a tangible manner, highlighting why this is going to add value to the visitor, ultimately enticing potential members to sign-up or join.
- Revenue generation - whilst many membership based organisations survive on membership fees, there are often opportunities and challenges in relation to generating additional revenue streams for the organisation.
- Proving value to members - many organisations fall into the trap of using their website to prove the value they offer to members, rather than using their website to enhance value and offering.
- Engagement with members - key to the success of member organisations are their ability to engage and connect with members and stakeholders, ensuring they feel valued and part of a large community.
- Extending membership benefits - whilst the website can be a strong promotional tool, the ability to create digital services and offerings via the online can transform and extend the benefits provided to members.
- Individuals & institutional members - whilst some organisations memberships consist of individuals, other organisations memberships are institutional, requiring a very different approach and flavour. To complicate things, some organisations cater to both institutions as well as their members, creating a very wide stakeholder group.
As a Federation of 37 national periodontal Societies, we needed a company that had international experience, a fresh vision and a comprehensive team. We went through a very creative and constructive period with Liquid Light in developing our new website which is now fully active and has been well received by all our stakeholders.
As a partnership of over 50 developing countries, development agencies and UN organizations, the new IHP+ website had to satisfy many different criteria. Liquid Light guided us through the design and development process in a very professional way, with excellent results and a website that we are all happy with.
Specialist digital agency for membership organisations & associations
Helping membership organisations better enage with stakeholders
An Enterprise CMS Platform for membership organisations
With 25 + years of working with membership organisations, we know that ‘off the shelf’ membership platforms can often be like trying to put a round peg in a square hole. We know that membership organisations can come in all sorts of different flavours and our website CMS publishing platform has been matured & refined over the last 25 years, providing a suite of tools & solutions dedicated to membership organisations website needs, and is flexible enough to cater for most requirements.
Website Content Management System
Be in control of all aspects of your websites content.
DIgital Asset Management
Store, archive & manage all your assets and media.
Calendaring & event management
Organise and promote events & activities
News, Blogs & content syndication
Publish & share news, knowledge & opinions with your stakeholders.
Membership Management
Allow members to join/sign-up and enjoy member specific benefits.
CRM & 3rd party integrations
Integrate with a variety of 3rd party platforms & services.
Stakeholder engagement
Harness the benefits of blogs, discussion rooms, surveys, polls and chat systems.
Rich & engaging media
Integrate a range of onsite/offsite media such as video, infographics and podcasts.
Targeted content
Target & restrict content & functions to different audience groups.
Our web publishing platform for membership organisations is based on an enterprise class CMS framework, which is open source, ensuring open standards, an active developer community and an exceptional TCO (total cost of ownership).